WCA’s New Website Simplified Operations and Increased Member Signups

Redesigning WCA’s Website on Webflow for Modern Aesthetics and Functionality

WCA’s old website failed to represent their active community role. Our first step was to redesign it using Webflow, creating a sleek and user-friendly interface that matched WCA’s spirit.

Key Features:

• User-Friendly Design: Built for ease of use by non-tech-savvy staff, allowing them to manage events, update content, and maintain blogs without extensive training.
• CMS Integration: A robust CMS now manages events, community journals, and more, ensuring the website remains current as WCA grows.

The updated look and functionality have made it simpler for WCA’s team to manage their digital presence, transforming the site into a dynamic hub for the community.

Streamlining Membership Sign-Ups and Event Management with Automation

WCA's manual method for recording membership data was slow and error-prone. We solved this by integrating Typeform-powered forms to automate membership and event sign-ups, reducing the time and effort needed for data collection.

Automated Features:

• Membership and Event Sign-Ups: Automating sign-up processes ensures accurate data collection and keeps records error-free, freeing up WCA’s resources.
• Centralized Database: All sign-up information is stored in a master database, ensuring records stay updated and accessible.

These solutions allowed WCA to shift their focus from paperwork to community-building.

Enhancing Vendor Sign-Ups and Event Marketing

To boost vendor participation and community engagement, we made the website’s calls-to-action (CTAs) clear and accessible. Highlighting upcoming events and simplifying the vendor sign-up process made participation easy.

Vendor and Event Marketing Upgrades:

• Event Landing Pages: Each event received its own landing page, complete with details, photos, and sign-up CTAs.
• Strategic CTAs: Placed throughout the site, these CTAs directed users toward actions like signing up for events, joining as members, or donating.

This approach increased event visibility, simplifying vendor engagement and helping WCA's events continue to grow in size and impact.

Secure and Streamlined Donations via Stripe Integration

WCA needed a secure way to process donations. We replaced PayPal with Stripe, offering better security and a smoother user experience.

Donation Enhancements:

• Stripe Integration: We embedded donation links directly into event and membership pages, reducing friction for users and making it easy to contribute.
• Simplified Process: This integration improved both security and convenience, leading to an increase in donations.

The streamlined donation process made supporting WCA’s initiatives simple and secure.

The Website as WCA’s Digital Sales Representative

With the redesign, WCA's website now functions as a digital representative, providing detailed information about the organization’s activities and membership options. Automated forms and integrated payment solutions mean the website does the heavy lifting—engaging users, gathering data, and processing transactions.

Key Digital Functions:

• Email Sign-Ups: Strategically placed forms help grow WCA’s mailing list, supporting targeted email campaigns that keep the community informed.
• Information Hub: The website is now the go-to resource for everything WCA, reducing the need for manual outreach and enabling community members to get involved at their own pace.

By automating backend processes, the WCA team can now focus on deepening community ties and fostering engagement.

WCA’s Digital Transformation

Revamping WCA’s website and integrating modern solutions transformed their operations, greatly improving efficiency and community involvement. With automated processes and a user-friendly interface, WCA is now better equipped to focus on their mission of building community.

For non-profits and community groups facing similar challenges, a modern website is more than a digital presence—it’s a tool for growth and efficiency. Reach out to us to see how we can create the same transformation for your organization.