WCA’s New Website Simplified Operations and Increased Member Signups

Redesigning WCA’s Website on Webflow for Modern Aesthetics and Functionality

WCA’s outdated website was their greatest digital hurdle, failing to represent their active role in the community. Our first step was to completely redesign the site using Webflow, offering a sleek, modern interface that reflected WCA’s community spirit.

Key Features:

• User-Intuitive Design: The new website was built to be easily manageable by non-tech-savvy staff. Webflow’s straightforward UI allowed the team to add events, update content, and manage blogs without needing extensive training.
• CMS Integration: We implemented a CMS that could manage event listings, community journals, and other content. This ensured the site was always up-to-date and scalable as WCA’s operations grew.

The redesign not only updated their look but also made it easier for the WCA team to manage their online presence efficiently, creating a digital hub that better represented their role in the community.

Streamlining Membership Sign-Ups and Event Management with Automation

WCA’s previous method of manually recording membership data was inefficient and prone to errors. We addressed this by integrating Typeform-powered forms to automate membership and event sign-ups, making it easier for the team to handle data collection and reducing the administrative burden.

Automated Features:

• Membership and Event Sign-Ups: Automating sign-up processes with Typeform ensured accurate data collection and streamlined record-keeping, allowing the WCA team to focus more on engaging with the community.
• Centralized Database: We built a master database to store all membership and event sign-up information, ensuring that all records were up-to-date and accessible across platforms.

These automations helped WCA shift away from tedious manual processes, freeing up resources for more strategic community-building efforts.

Enhancing Vendor Sign-Ups and Event Marketing

To increase vendor participation and community engagement in their events, we optimized the website with clear, strategically placed call-to-actions (CTAs). By prominently displaying upcoming events and making vendor sign-ups straightforward, we ensured that potential participants could easily get involved.

Vendor and Event Marketing Improvements:

• Event Landing Pages: Each event was given its own dedicated landing page, filled with rich details, photos, and CTAs for vendor sign-ups and participant registration.
• Targeted CTAs: These were placed in key areas throughout the site, driving users to act, whether it was signing up for events, joining as a member, or donating to the cause.

This approach increased event visibility and participation, while also simplifying vendor engagement, ensuring that WCA’s events continued to grow in size and impact.

Secure and Streamlined Donations via Stripe Integration

WCA needed a secure, modern solution for processing donations. We replaced their PayPal integration with Stripe, which provided more robust security features and a smoother experience for users.

Donation Enhancements:

• Stripe Payment Integration: Prominent donation CTAs throughout the site were linked to Stripe, making it easy and secure for community members to support WCA’s initiatives.
• Seamless User Experience: By embedding donation links directly within event and membership pages, we reduced friction, making it simple for users to contribute without leaving the page.

This upgrade to Stripe not only improved security but also increased donations by providing a user-friendly and trustworthy donation process.

The Website as WCA’s Digital Sales Representative

The redesigned website now acts as WCA’s digital sales representative, providing comprehensive information about the organization’s initiatives, events, and membership options. With automated forms and payment solutions in place, the website does much of the heavy lifting by engaging users, collecting data, and processing transactions.

Key Digital Functions:

• Email Sign-Ups: We strategically placed email sign-up forms throughout the website to help grow WCA’s contact list. This expanding list supports targeted email campaigns that keep the community informed and engaged.
• Comprehensive Information Hub: The new site is now the go-to resource for everything WCA, reducing the need for manual outreach and letting community members learn and get involved at their own pace.

With the website’s digital automation handling much of the back-end processes, the WCA team can focus on building stronger community connections and driving further engagement.

Final Takeaways: WCA’s Digital Transformation

The redesign of WCA’s website and the integration of modern web solutions have transformed the way the organization operates, drastically improving efficiency and community engagement. By automating manual processes and creating a user-friendly interface, we empowered WCA to focus on their mission of fostering community spirit.

For non-profit organizations or community groups facing similar challenges, a modern, well-designed website is not just a digital presence—it’s a tool for growth, engagement, and operational efficiency. Reach out to us to learn how we can help you achieve the same transformation.